Lead Product Designer
Hello there! I craft digital experiences for us, Humans.
5 years of experience designing & shipping large scale consumer-facing experiences for 30Mn+ users at Airtel’s growth and acquisition team. Skilled in end-to-end design process. Beside work, I draw. I observe. I cook. + 20 other things.
Airtel Digital
Telecom company offering mobile, Wi-Fi, TV and financial services to millions of customers.
App brings together service discovery, purchases, payments & management.
Lead Product Designer
Jul 2026 - Present
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Leading Mobility Acquisition design - Making frameworks & scalable constructs for Prepaid, Postpaid & Int’l Roaming journeys. Drove 30% year-on-year growth in net customer additions (+25K/month) through funnel + journey redesign across channels.
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Led Airtel’s Category Landing pages redesign for Sell & Serve of all LoBs, shaping discovery, acquisition and manage journeys. Sell CLPs contributed 15% of Postpaid gross additions with 10× higher visit-to-activation conversion versus direct acquisition entry, and 4% of Wi-Fi gross additions with ~15% higher visit-to-lead conversion versus other channels.
Senior Product Designer
Oct 2023 - Jun 26' (2.5 years)
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Designed channel-personalised P2P upgrades across four high-intent channels; daily leads from these channels rose ~25% (852 to 1,110). Simplified a 5-step postpaid acquisition flow to one page with 1 click; daily leads rose 16% (9,992 to 11,556) after the July 2026 launch
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Led International Roaming purchase & activation redesign, contributing to ₹100Cr incremental revenue through improved plan selection, benefit clarity, and smoother activation.
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Working on re-defining experience strategy across high-emotion telecom moments, from SIM activation to app re-entry, building trust-first experiences with measurable impact in partnership with Product, Tech, and CX teams.
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Worked on the One Airtel - bundling of Wi-Fi and Postpaid users, simplifying the experiences and shaping a premium proposition to lead 20% Wi-Fi churn reduction and 3Mn incremental fixed-mobile conversions.
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Rebuilt address collection using location-assisted flows, improving high-confidence feasible leads from 22% to 60% and reducing downstream follow-ups.
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Launched Wi-Fi Direct-to-Installer acquisition flow; created reusable templates with ~80% reuse, enabling 40K+ incremental acquisitions and faster rollouts.
Mercedes-Benz R&D India
Global automotive company known for luxury vehicles and automotive engineering.
Worked via Cognizant, designing enterprise tools for engineering teams.
Experience Designer
July 2021 - Aug 23’ (2 years)
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Designed and shipped WLTP Insights, an enterprise SaaS tool that simplified emissions calculations , making the process ~5× faster while improving usability for users.
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Built a calculation-history catalogue to track calculation history & surface updated references, improving 20% cross-team collaboration & reducing operational bottlenecks.
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Led research + usability testing with engineers and stakeholders; iterated based on real feedback to ensure the product met high-performance benchmarks.
Experience - 5+ YEARS
Aanchal
Khandelwal
Awards & Achievements
Received Airtel Star Award’25 and ’26 (Annual) - Won this multiple times in 2 years of working experience.
Dream Team Award (Quarterly) - Won thrice, with CFT for International Roaming, Mobility & Airtel Business Redesign.
Skills
Problem Discovery
Storytelling
Product Strategy
User Research
Visual Design
Communication
Rapid Prototyping
Tools
Figma
Adobe Suite
Claude | GPT
Replit
Framer
Pen & Paper
Education
Bachelors in Architecture
School of Planning & Architecture
SPA Delhi (2016-2021)
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© 2026
Reminder to you & me : Let’s go touch some grass.