Leading Mobility design - Making frameworks & scalable constructs for the Prepaid, Postpaid, Int’l Roaming acquisition and manage journeys driving +15% overall leads through funnel + journey redesign across channels.

Designed for the launch of Priority Postpaid, which led to increase of ~30K GADs/month through stronger interest capture, retargeting, & upgrade conversion.

Led International Roaming purchase & activation redesign, contributing to ₹100Cr incremental revenue through improved plan selection, benefit clarity, and smoother activation.

Working on defining experience strategy across high-emotion telecom moments, from SIM activation to app re-entry, building trust-first experiences with measurable impact in partnership with Product, Tech, and CX teams.

Worked on the One Airtel - bundling of Wi-Fi and Postpaid users, simplifying the experiences and shaping a premium proposition to lead 20% Wi-Fi churn reduction and 3Mn incremental fixed-mobile conversions.

Rebuilt address collection using location-assisted flows, improving high-confidence feasible leads from 22% to 60% and reducing downstream follow-ups.

Launched Wi-Fi Direct-to-Installer acquisition flow; created reusable templates with ~80% reuse, enabling 40K+ incremental acquisitions and faster rollouts.